1. Addressed Marketing Mail
Advertising sent to a list, at least 200 pieces. Letters start at $0.395 at automation 5-digit, or $0.255 at saturation. Who handles it: a mail house or bulk mailing service with a permit.
2. Presorted First-Class Mail
Faster, can carry personal or account information, and needs at least 500 pieces. Letters from $0.621 at automation 5-digit. Who handles it: a mail house.
3. Saturation mail or EDDM®
Every address on chosen carrier routes, no list. EDDM Retail is $0.260 a flat with no permit. Who handles it: you can do EDDM Retail yourself, or a local printer or mail house can do it for you.
Choosing
| You want to reach | Use | Ask for |
|---|---|---|
| Your customer list | Addressed Marketing Mail or First-Class presort | A mail house |
| Everyone in an area | EDDM or saturation | A printer or mail house that does EDDM |
| People with account details on the piece | First-Class presort | A mail house |
Common questions
What's the cheapest way to send mass mail?
Saturation mail. Bulk saturation letters start at $0.255, and EDDM Retail flats are $0.260.
Can I do a mass mailing myself?
EDDM Retail is designed for it. Addressed bulk mail usually needs presort software and a permit, which is why most people use a mail house.